Influencer Campaign Management
Connecting food brands with the right creators for authentic content that drives reach and conversion.
We connect your brand with the right food influencers and KOLs for authentic content that drives reach and trust. Our influencer network is handpicked from the food community — not from generic talent agencies.
We handle everything: creator selection and vetting, brief development, content review, campaign tracking, and performance reporting. We don't just send products and hope for the best. Every campaign has a clear goal, measurable KPIs, and a post-campaign analysis.
- Creator shortlist based on audience fit, engagement rate, and content quality
- Campaign brief and messaging guidelines
- Content review and approval workflow
- Campaign tracking (reach, engagement, link clicks, conversions)
- Post-campaign performance report
- Ongoing relationship management for ambassador-style partnerships
- FMCG brands launching new products and needing rapid awareness
- Brands entering the Malaysian market and needing local food creator credibility
- Established brands running seasonal campaigns (Ramadan, CNY, Deepavali) with creator-led content
How do you choose which creators to work with?
We look at audience demographics, engagement rate (not just follower count), content quality, and brand fit. We also check for past sponsored content performance and audience authenticity.
Do you work with micro-influencers or only big KOLs?
Both. The right mix depends on your campaign goal. Micro-creators often deliver higher engagement and authenticity for food content. Larger KOLs deliver reach. We build the mix that fits your objective.
What kind of results should we expect?
That depends on the campaign objective. Awareness campaigns are measured by reach and impressions. Conversion campaigns by clicks, coupon redemptions, or sales lift. We set KPIs before the campaign starts so everyone knows what success looks like.